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 Marketing & Communication

We offer a complete service from design to production. We will identify the communication tools that are most appropriate and economical to reach your target audience. We will define the steps, the costs and the return for each initiative. We will establish a strategy with short-, medium- and long-term goals in agreement with your business objectives. We will set up controls to allow you to measure the efficacy of each initiative.

Creating the Marketing Plan
Establish the plan, its objectives, the targets, the theme, the schedule, the tasks, and the budget.
Define the media tools and plan their production.

Corporate Image and Branding
Create your corporate image: logo, trademark, mascot and slogan.
Improve the look of your products and their packaging.

Advertising and Promotional Material
Create ads and promotional material, plan and purchase media placement for printed and electronic media.
Design and produce your business cards, pamphlets, books, windows displays, posters, signs, plaques and directional signage for inside and outside your premises.

Internet Marketing
Design your website and HTML emails.
Optimize and position your website strategically with search engines.
Register your website with all the relevant directories.
Create strategic links with compatible sites.

Publicity, Public and Community Relations
Plan your media campaigns.
Write your press releases.
Develop your media relations.
Create media events to attract media coverage.

Sponsorship, Endorsement and Strategic Alliance
Identify and establish complementary partners and create mutually beneficial initiatives.

Promotion
Organize your promotions, contests, draws, incentives, fidelity programs, etc.
Create displays and promotions for point of sales.

Direct Marketing: postal and email
Send postal mailings and HTML mailings (resembles a web page).
Buy or rent targeted postal and email lists.

Distribution of Advertising Material
Distribute pamphlets, posters, and business cards in appropriate outlets.

Training your Representatives
Develop a training program for your representative and sales team regarding product knowledge and customer care.

Marketing Tracking
Through a questionnaire filled-out by clients and employees, we will obtain the information necessary to analyze the efficacy and the profitability of the various communication initiatives.

Organizing Special Events
Organize trade fairs, exhibitions, workshops and conferences

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