| Marketing
& Communication
We offer
a complete service from design to production. We will identify the
communication tools that are most appropriate and economical to reach your
target audience. We will define the steps, the costs and the return for each
initiative. We will establish a strategy with short-, medium- and long-term
goals in agreement with your business objectives. We will set up controls to
allow you to measure the efficacy of each initiative.
Creating
the Marketing Plan
•
Establish
the plan, its objectives, the targets, the theme, the schedule, the tasks, and
the
budget.
•
Define the media tools and plan their production.
Corporate
Image and Branding
•
Create
your corporate image: logo, trademark, mascot and slogan.
•
Improve the look of your products and their packaging.
Advertising
and Promotional Material
•
Create
ads and promotional material, plan and purchase media placement for printed and
electronic
media.
•
Design
and produce your business cards, pamphlets, books, windows displays, posters,
signs,
plaques and directional signage for inside and outside your premises.
Internet
Marketing
•
Design
your website and HTML emails.
•
Optimize
and position your website strategically with search engines.
•
Register
your website with all the relevant directories.
•
Create
strategic links with compatible sites.
Publicity,
Public and Community Relations
•
Plan
your media campaigns.
•
Write
your press releases.
•
Develop
your media relations.
•
Create
media events to attract media coverage.
Sponsorship,
Endorsement and Strategic Alliance
•
Identify and establish complementary partners and create mutually beneficial
initiatives.
Promotion
•
Organize
your promotions, contests, draws, incentives, fidelity programs, etc.
•
Create displays and promotions for point of sales.
Direct
Marketing: postal and email
•
Send
postal mailings and HTML mailings (resembles a web page).
•
Buy or
rent targeted postal and email lists.
Distribution
of Advertising Material
•
Distribute
pamphlets, posters, and business cards in appropriate outlets.
Training
your Representatives
•
Develop
a training program for your representative and sales team regarding product
knowledge
and customer care.
Marketing
Tracking
•
Through
a questionnaire filled-out by clients and employees, we will obtain the
information
necessary
to analyze the efficacy and the profitability of the various communication
initiatives.
Organizing
Special Events
•
Organize
trade fairs, exhibitions, workshops and conferences
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